Baby Diapers Market Players: Unicharm Corporation, Johnson & Johnson, Ontex Group, And Essity AB

 Baby Diapers Industry Overview

The global baby diapers market size is expected to reach USD 108.9 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 4.6% from 2021 to 2028. Growing awareness among new and working parents regarding the use of diapers to maintain hygiene and avoid skin rashes is expected to drive the demand for baby diapers made from comfortable and protective materials. Several consumers are also inclined towards products that have no chemical or synthetic materials.

 

An increase in the number of working mothers has led to a rise in disposable income primarily in the emerging economies of Asia Pacific, Central, and South America, and the Middle East and Africa. Working mothers spend a large part of their income on baby products. Thus, the growing participation of women in the workforce has been widening the growth opportunity for baby diapers.

The disposable diapers segment held the largest revenue share in 2020 and is expected to maintain its dominance over the forecast period. The demand for disposable diapers is particularly high among working parents as these diapers are disposable and need not be washed or reused, thus saving a lot of time and effort.

The offline segment contributed a majority of the share to become the largest division in the global revenue in 2020. Offline stores such as hypermarkets, supermarkets, convenience stores, and pharmacy stores are among the major distributors of baby diapers. These stores make a significant contribution to the overall sales in this market. Some of these stores such as Walmart offer delivery services to expand their consumer bases.

The market is consolidated in nature with the presence of a large number of international players and few regional players.

 

Baby Diapers Market Segmentation

Grand View Research has segmented the global baby diapers market on the basis of product, distribution channel, and region:

Based on the Product Insights, the market is segmented into Cloth Diapers, Disposable Diapers, Training Nappy, Swim Pants, and Biodegradable Diapers.

  • The biodegradable diapers segment is projected to register the fastest CAGR of 6.0% from 2021 to 2028. Rising awareness about the negative impacts of the chemicals present in disposable diapers is driving consumers to shift towards biodegradable baby products for their babies, which are made from natural materials.

 

  • The swim pants segment is projected to register a CAGR of 5.1% from 2021 to 2028. The market for swim pants is driven by increasing awareness about the maintenance of personal hygiene among babies, especially in public swimming pools. The use of swim pants could help in avoiding the risk of bacterial infection as it prevents feces and infection-causing germs from contaminating the pool.

 

Based on the Distribution Channel Insights, the market is segmented into Offline, and Online.

  • The offline segment dominated the market for baby diapers and accounted for the largest revenue share of 73.3% in 2020. Key manufacturers focus on these stores as their preferred distribution channel to expand product reach. The high-profit margin from these products has been attracting retailers to incorporate them into their product lines. Instant availability and physical verification are the two major factors propelling product sales through various offline channels.

 

  • The online segment is projected to register a CAGR of 3.0% from 2021 to 2028. An increase in internet penetration coupled with the availability of most brands’ products through e-commerce retailers is proliferating the segment growth. The major manufacturers of such products such as Johnson & Johnson Consumer Inc. and The Himalaya Drug Company utilize online distribution channels to reach more consumers across geographies.

 

Baby Diaper Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

 

Key Companies Profile & Market Share Insights

The market for baby diapers is characterized by high competition and the presence of top consumer goods companies who have recognized the robust potential of the market and occupy a majority of the revenue share. The market is both growing and transitioning based on the consumers’ demand for hygienic and quick-drying, absorbing, and leak technology innovations as the market offers an opportunity for brands to capture sales from an increasingly dynamic group of consumers. Established companies have been innovating new technology and experimenting with natural ingredients to gain major traction among consumers.

For instance, in September 2020, Bdiapers India launched the country’s first-ever hybrid cloth diapers with disposable or reusable inserts. The product is a patented design of hybrid diapers that works in a two-part system with a cloth cover and a waterproof pouch that holds the disposable nappy pad. Some of the prominent players in the baby diapers market include:

  • The Procter & Gamble Company (P&G)
  • Kimberly-Clark Corporation
  • Hengan International Group Company Ltd.
  • Unicharm Corporation
  • Johnson & Johnson
  • First Quality Enterprises
  • Ontex Group
  • The Hain Celestial Group, Inc.
  • The Honest Company, Inc.
  • Essity AB

 

Order a free sample PDF of the Baby Diaper Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Contact:

Sherry James

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Grand View Research, Inc.

Phone: 1-415-349-0058

Toll Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

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